B2B Marketing Specialist

A B2B Marketing Specialist having 1 to 3 years of prior work experience, who can join us and help us out with the development and management of B2B marketing programs, strategies, execution, and results. You will manage marketing efforts for brand positioning and awareness.

While working within the Growth and Strategy Department, you will collaborate closely with the Marketing department and work towards content creation, brand building, executing the company’s B2B marketing strategy and programs, internal/external branding, lead generation, advertising/sponsorships, events such as webinars, podcasts, digital marketing to help the company in meeting its growth objectives.

The focus will be on acquiring and retaining new customers through both online and offline means including email, social media, lead nurturing, channel marketing, analytics, PPC, and SEO. In this role, collaboration with an array of cross-functional team members and external vendors is essential to increase marketing's contribution to revenue. This position requires a candidate with a blend of strategy, technical, creative, analytic, and project management expertise.

Role and responsibilities :
• Oversee marketing lead generation.
• Build strategies for targeting specific markets and consumer demographics.
• Contribute towards the development of a sustainable lead generation system
• Identify and target relevant businesses in order to drive B2B sales and partnerships.
• Build an extended team and implement an account plan to deliver maximum revenue potential.
• Perform industry and competitive analysis to inform the sales process and help in positioning and creating messages consistent with the goals of the Growth and Strategy department.
• Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creativity, sales, and the broader organization
• Develop and execute B2B marketing plans for international (targetted) markets that may include PPC, email campaigns, webinars, and website updates
• Evaluate market research outcomes for improved advertising strategy.
• Perform ongoing tracking and reporting on B2B marketing initiatives, and work on Cyntexa’s listing on various Business listings portals
• Create and manage Google Adwords, LinkedIn, Twitter, Facebook, Instagram, and Paid Campaigns in order to drive growth and generate more qualified leads
• Helping to drive leads and online traffic with web-based activities and programs.
• Create and publish content as part of a bigger digital marketing strategy, hence organizing different market campaigns to attract the target audience.
• Assessing the results of marketing campaigns on a regular basis.
• Engage in open and collaborative communication with our Sales and specialist teams
• Have a thorough understanding of a company's services and products and how they can solve the unique problems of each lead.

Key skills required :
• Strong communication skills and ability to build relationships.
• B2B Marketing
• Marketing Campaigns
• Market Research
• Knowledge of Salesforce (or any other Saas-based company) can be a plus.
• Demand Generation and Lead Conversation
• PPC and Paid Campaigns
• Content Creation
• Self-starting and competent to work without continual supervision.
• Passionate about building connections and networking.
• A curious learner with a growth mindset.
• Organizational and time-management