B2B Content Writer

Roles and Responsibilities
• Develop and execute B2B marketing plans that may include email campaigns, webinars, and website/blog updates
• Develop and lead all market-facing content for the organization
• Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials
• Measure effectiveness of marketing communication campaigns
• Overall responsibility for planning the PR and advertising operations to enhance the image of the organization by ensuring regular advertising using all possible media as well as good coverage of various events/ occasions/ initiatives, etc.
• Update the target audience through newsletter about the Company
• Effective use of various social networking sites (Facebook, Twitter, etc.) maintaining a connect with select target audience and for promotion of various initiatives of the Company
• Explore partnership with various magazines or other channels either as part of barter exchange or otherwise, for the promotion of the various activities of the Company
• Identify PR opportunities for the Company by reviewing the Marketing calendar and identifying events/ initiatives that have a feasible PR opportunity
• Responsible for Company & Corporate events

Required Skills
• A minimum of 3 years of experience directly managing B2B Marketing programs with proven ability to deliver consistently strong measurable results
• Should be creative and able to guide the designing team with marketing creative, banners, brochures, event magazines, Images, Posters & video's
• Ready and capable to set up events and manage the entire events and exhibitions