B2B Content Writer
Published date: 2026/11/09
- Location: Viman Nagar Road, Pune, Maharashtra, India
The company is going through the biggest digital transformation in its history, creating a platform that offers an omnichannel experience to the customer, supported by a large distribution footprint of over 1 million partners. One Web is an integrated platform offering a portfolio of products covering payments, cards, wallets, loans, deposits, mutual funds, and loans on lifestyle products ranging from consumer durables to home furnishing.
It will be a dynamic digital platform which will be hyper-personalised for each customer and provide the right nudges across multiple channels to start, resume or finish the journey.
You will build and implement the company’s content marketing strategy by leading the content marketing practice for an assigned business across digital assets to aid the customer’s decision-making process.
KEY ROLES AND RESPONSIBILITIES
· Relentless focus on making customer interactions non-intrusive; using content to create a frictionless experience
· Zero tolerance for content errors; create checks and balances in the production system
· Conduct timely, frequent audits to ensure that the brand is getting represented properly and factual business information is being adhered to
· Review multi-format content to ensure that they comply with the set guidelines
· Lead the agency relationship and freelancer ecosystem
· Devise the content strategy for new digital destinations as well as provide governance to business-authored content
· Understand the various customer journeys on digital destinations and devising & executing a content strategy for them
· Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice.
· Manage the expansive agency and freelancer ecosystem to support high-scale content production
· Work with tight deadlines and budgets
Required Qualifications and Experience:
EXPERIENCE
· 0-1 years of relevant experience in content marketing, experience in customer experience and writing/reviewing long-form content will be an advantage
It will be a dynamic digital platform which will be hyper-personalised for each customer and provide the right nudges across multiple channels to start, resume or finish the journey.
You will build and implement the company’s content marketing strategy by leading the content marketing practice for an assigned business across digital assets to aid the customer’s decision-making process.
KEY ROLES AND RESPONSIBILITIES
· Relentless focus on making customer interactions non-intrusive; using content to create a frictionless experience
· Zero tolerance for content errors; create checks and balances in the production system
· Conduct timely, frequent audits to ensure that the brand is getting represented properly and factual business information is being adhered to
· Review multi-format content to ensure that they comply with the set guidelines
· Lead the agency relationship and freelancer ecosystem
· Devise the content strategy for new digital destinations as well as provide governance to business-authored content
· Understand the various customer journeys on digital destinations and devising & executing a content strategy for them
· Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice.
· Manage the expansive agency and freelancer ecosystem to support high-scale content production
· Work with tight deadlines and budgets
Required Qualifications and Experience:
EXPERIENCE
· 0-1 years of relevant experience in content marketing, experience in customer experience and writing/reviewing long-form content will be an advantage
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