AVP (Growth-Digital Marketing)

Aakash BYJU’S - India’s trusted name in test preparation, offers the best of classroom and online learning experience, thereby giving students an extra edge. We help to prepare students for medical and engineering entrance exams such as National Eligibility Cum Entrance Test (NEET), Joint Entrance Examination (JEE - Main & Advanced), and school/ board examinations including scholarship exams such as NTSE, KVPY, and Olympiads.

Aakash Advantage

· 33 years of providing comprehensive and result-oriented test preparation

· 275+ centers across India to help you prepare in your city

· 3000+ expert faculty to teach, mentor and guide you

· 85000+ Rankers in NEET & JEE

BYJU’S Edge

· World’s largest education technology company with over 10 crore students

· Conceptual clarity through high quality videos

· Cutting-edge technology to help you practice and prepare better

Putting students first and continuously striving to meet their needs is core to Aakash BYJU’S. We are on a mission to build an omni-channel learning offering that will catapult the test-prep experience to the next level and help build India’s largest education company.

Role The role is responsible for driving key growth initiatives, measuring marketing performance, and using key levers to drive business growth.

Responsibilities

● Execute data-driven growth & marketing campaigns focusing on key metrics, marketing funnel, and acquisition costs.

● Identify growth levers, and plan marketing activations

● Monitor and optimize funnel performance including liaising with business and sales teams, and calling teams.

● Report key funnel metrics including acquisition costs, spends, and conversions across channels.

● Drive partnerships with external stakeholders for profitable growth.

● Work with multiple stakeholders to implement cross-functional marketing campaigns.

● Segment customer base on various transactional/behavioral features & design effective 'reach out' programs for them in the form of marketing campaigns.

● Suggest new features/product innovations whenever necessary based on an understanding of data and user behavior.

Requirements

● Should have relevant experience in Growth Marketing/Digital Marketing with minimum 8+ years of experience

● Strong understanding and prior experience in digital marketing, communications, and content marketing.

● Experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.

● Master's degree in management or BS/B.Tech or equivalent experience from a top-tier college

● Preferably worked at a fast-growing consumer internet start-up

● Must be data-driven with strong problem-solving and analytical skills

● High degree of ownership in taking things to completion

● Ability to multitask and work on a diverse range of requirements

● Excellent communication skills with the ability to handle complex negotiations

● We are looking for a marketing leader to accelerate the core growth metrics.

Interested candidates can send their resumes on mdarif@aesl.in