Asst. Manager/Manager - Digital Marketing
Published date: 2026/11/08
- Location: India
Licious is India’s first D2C Unicorn, focusing on delighting the world with an unmatched range of meat & meat products
Present in raw & fresh meat and seafood, marinades, and ready-to-eat categories, Licious is disrupting every food category that needs a meaty intervention! We are building Licious with a vision to be India’s most loved meat food brand by offering premium quality products – quite simply, we will never serve meat that we wouldn’t feed to our own families.
Role & Responsibilities
Drive Digital Marketing on Biddable media - Facebook, Google, Search, DV360 for us.
Should be able to scale & strategize for new customer acquisition from Facebook as well as Google channels – Instagram, FB Network, Search, UAC & YouTube.
Initiate & integrate new whitelisted product developments, data-driven optimisation strategy.
Strategize on the A/B test required for improvising the account performance.
Responsible for initiating & driving projects to drive new customer acquisition
Robust frameworks to evaluate daily, weekly & monthly reviews.
Desired profile :
Should have strong knowledge of Facebook Ads Manager, Google Analytics, Google Ads platform, GTM, Branch attribution platform.
3-5 years of experience as Facebook Ads Manager and Google Ads Manager
Bachelor/MBA degree from a tier 1 school in the country
Experience with the technical implementation of FB pixel integration and Google events across platforms
Sound knowledge of App paid marketing is a must.
Skills:
High level of consumer obsession
Ensure that a high bar for consumer experience is maintained
Extremely strong analytical skills and a structured approach to problem-solving
High level of detail orientation to be able to build operating plans for the business
Good influencing skills and stakeholder management skills and ability to get work done from internal & external stakeholders
Good project management skills to drive and keep multi-functional projects on track with clearly defined success measures
Creative thinker and ability to connect the dots between external research, internal data, and intuition through consumer interactions
Our Promise to you :
We will value self-awareness, intellectual honesty, judgement, empathy, and positive energy over years of experience
We have no industry baggage, and we are willing to try out new ideas.
We are always excited to hear from you
We will give an opportunity to create a once in a lifetime organisation
Present in raw & fresh meat and seafood, marinades, and ready-to-eat categories, Licious is disrupting every food category that needs a meaty intervention! We are building Licious with a vision to be India’s most loved meat food brand by offering premium quality products – quite simply, we will never serve meat that we wouldn’t feed to our own families.
Role & Responsibilities
Drive Digital Marketing on Biddable media - Facebook, Google, Search, DV360 for us.
Should be able to scale & strategize for new customer acquisition from Facebook as well as Google channels – Instagram, FB Network, Search, UAC & YouTube.
Initiate & integrate new whitelisted product developments, data-driven optimisation strategy.
Strategize on the A/B test required for improvising the account performance.
Responsible for initiating & driving projects to drive new customer acquisition
Robust frameworks to evaluate daily, weekly & monthly reviews.
Desired profile :
Should have strong knowledge of Facebook Ads Manager, Google Analytics, Google Ads platform, GTM, Branch attribution platform.
3-5 years of experience as Facebook Ads Manager and Google Ads Manager
Bachelor/MBA degree from a tier 1 school in the country
Experience with the technical implementation of FB pixel integration and Google events across platforms
Sound knowledge of App paid marketing is a must.
Skills:
High level of consumer obsession
Ensure that a high bar for consumer experience is maintained
Extremely strong analytical skills and a structured approach to problem-solving
High level of detail orientation to be able to build operating plans for the business
Good influencing skills and stakeholder management skills and ability to get work done from internal & external stakeholders
Good project management skills to drive and keep multi-functional projects on track with clearly defined success measures
Creative thinker and ability to connect the dots between external research, internal data, and intuition through consumer interactions
Our Promise to you :
We will value self-awareness, intellectual honesty, judgement, empathy, and positive energy over years of experience
We have no industry baggage, and we are willing to try out new ideas.
We are always excited to hear from you
We will give an opportunity to create a once in a lifetime organisation
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