Associate Director

Job Description:

We are looking for an individual for planning and managing marketing campaigns that promote a company's brand, products, and services.

If you live and breathe digital marketing, we want to talk to you. We are looking for an Digital Marketing (Senior Role) to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain social media presence for 1000+ Dealers including social media management, performance marketing, sales enabling etc

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies with various sales and internal teams.

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with internal BU Heads

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement
Experience Range:

8 - 10 years
Educational Qualifications:

Any graduation, or Any PG and Any Doctorate
Skills Required:

Digital Marketing, SEO, Affiliate, Social Media