Associate - Digital Marketing

The key responsibility of this position key role in executing digital marketing activities to enhance our brand presence, reach and engagement on online platforms (SEO, Linked In and Whats App marketing) within our target markets.
This role involves strong understanding of digital marketing strategies, particularly in a B2 B space.

Execute our social media strategy for defined brands, emphasizing Linked In for B2 B marketing strategy for our North American market
Manage a community/forum for our European region , leveraging it to connect with potential B2 B clients
Coordinate all corporate and brand websites in collaboration with agency partners to ensure websites are functional, up to date, compliant, and in line with best practices
Automate email marketing using Hub Spot.
Coordinate cross-functionally with marketing and sales team to manage social media content
Create and publish email marketing calendar and maintain the CRM database
Handle community management tasks, responding to inquiries through digital platforms such as comments, form inquiries, etc.
Conduct keyword research and implement on and off-page SEO strategies
Maintain an organized online content/asset library for ease of access and use

Requirement/ Skills/ Experience:
Bachelor's degree in Marketing, Business, or a related field.

At least 5 years of experience in digital marketing, with a strong focus on SEO, social media and Linked In marketing and Whats App Marketing.
Proven experience managing corporate and brand websites, SEO camp/ Automation camp/ email marketing.
Experience with CRM database management and email marketing.
Experience with Hub Spot a plus.
Strong communication skills and grasp of the English language
Excellent community management skills and customer service orientation.
Ability to maintain an organized online content/asset library.
Strong communication, coordination, and project management skills.
Ability to work flexibly in a fast-paced and dynamic environment.
Proficiency creating simple graphic assets in Canva or Adobe Suite
Proficiency in SEO tools (eg.
Google Analytics, SEMrush, Moz)

Annual

CTC:
Up-to INR 10 L
Shift time: 4 PM to 1 AM (IST) with 1 Hr break in between