Associate- Content Creator
Published date: 2024/01/10
- Location: Jaipur, Rajasthan, India
• Be a content Marketing Champion. Writing and maintaining an official blog page and coming up with at least 4 content-rich blogs a month. Engage guest writers and websites and influencers to write about the company, product range and categories, market trends etc.
• Research content both at the primary level and secondary level and contextually narrate original content in the form of blogs, products and collective narratives.
• Keyword research of relevant terms applicable to the textile, fabric and apparel industry and work closely with the digital marketing team to develop SEO-compatible content. Implementing Social Media SEO tactics aligned with identified keywords and SEO strategies.
• Second social media handler when needed mainly on Facebook, and Instagram. Minor upkeep of LinkedIn, Twitter or other relevant networks.
• Email marketing. Design and run creative email marketing campaigns leading to higher engagement and conversion rates.
• Conduct analysis on customer segmentation, and competitors including digital footprint analysis. ▪ Discover top content websites relevant to the business domain and target audience, and increase brands visibility on these websites; continually increase earned media footprint
• Additional skill: Create visually stunning and minimalist graphics using Adobe Photoshop or similar tools. Understanding photography and the ability to professionally play with photographs is preferred
• Research content both at the primary level and secondary level and contextually narrate original content in the form of blogs, products and collective narratives.
• Keyword research of relevant terms applicable to the textile, fabric and apparel industry and work closely with the digital marketing team to develop SEO-compatible content. Implementing Social Media SEO tactics aligned with identified keywords and SEO strategies.
• Second social media handler when needed mainly on Facebook, and Instagram. Minor upkeep of LinkedIn, Twitter or other relevant networks.
• Email marketing. Design and run creative email marketing campaigns leading to higher engagement and conversion rates.
• Conduct analysis on customer segmentation, and competitors including digital footprint analysis. ▪ Discover top content websites relevant to the business domain and target audience, and increase brands visibility on these websites; continually increase earned media footprint
• Additional skill: Create visually stunning and minimalist graphics using Adobe Photoshop or similar tools. Understanding photography and the ability to professionally play with photographs is preferred
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