Associate Brand Manager - Financial Technology

Roles & Responsibilities
• Responsibiles:
• * Action and analyze consumer insights mining
• * Communicate moneyview’s Brand Positioning and mission
• * Translate brand elements into GTM with media-mix for various products across ATL, Digital & BTL
• * Be the SPOC for marketing, collaborate with cross-pod/external agencies to develop & execute plans
• * Lead creative & content development across offline and online assets
• * Monitor market trends, research consumer markets and competitors’ activities
• * Oversee new and ongoing marketing and advertising activities
• * Devise innovative growth strategies via continuous A/b with measurable impact
• * Align the company around the brand’s direction, choices and tactics
• Ideal Candidate
• Should be a hustler, to navigate the course of marketing roadmap; experience with ecommerce or BFSI
• companies will be a plus.
• * 4-5 years of work experience in core brand and marketing communication roles
• * Solid grounding in marketing with particular skills required in strategy, content / advertising
• development and digital
• * Strong Analytical skills & proven record in translating consumer and customer insight into effective
• growth drivers
• * Commercial & project management experience, to ensure that recommended marketing plans are
• successfully implemented in market
• * An eye for detail; should be able to guide creative team on design
• * Good communication skills
• * MBA/PG in Marketing or Mass Communication from top college

Skills: brand marketing,brand management,atl,btl,brand positioning