Assistant Vice President Marketing

We are hiring an Assistant Vice President (Marketing) for one of Asia’s largest B2B managed marketplace for digital services. The company is headquartered in Gurugram and currently employs 90+ spread across Tech, Sales, Operations, and Marketing and has served over 1000+ clients worldwide.

Job Description: We’re looking for a highly skilled marketing professional to help us promote our offerings, and identify what consumers want so we can create more. Our ideal candidate will have extensive marketing experience and comprehensive knowledge of branding. He/she will have the ability to lead a team of writers, designers, and account managers, and interact with clients on a regular basis. If you understand what makes people tick and want to deliver solutions that make a difference, we would love to meet you.

Responsibilities:
• Develop marketing and channel strategy for different verticals of the company in line with the business objectives.
• Support building awareness of the brand, positioning of the business verticals, and generating leads.
• Understand the approach of key competitors; communicate differentiation to sales and provide input to senior leadership.
• Create and deliver an annual marketing plan in line with the strategy and ensure implementation of the same within defined budgets with the support of the team.
• Plan the coherent execution of the creative as well as performance-based deliverables of the team.
• Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts.
• Ensure Lead Generation targets are fulfilled using a mix of online activities, SEO/SEM, databases, emails, social media, and display advertising campaigns.
• Bring out-of-box ideas to the table, influence the leadership team, and execute the same.
• Stay up to date with the latest tools, trends, and best practices; test and evaluate their efficacy.
• Track and report on campaign and program performance regularly, with a focus on optimization and driving quality pipeline.

Requirements:
• 8 to 10 years of experience in Brand building for Digital-first companies.
• Strong customer empathy & vision for the brand & capability to translate the vision into an actionable roadmap.
• Sharp understanding of research function and how to leverage those insights into a creative strategy.
• Thorough knowledge of the principles of advertising, marketing & media with thought leadership around the dynamics of the digital & interactive space, specifically Social, Digital Media & Search.
• A mature thought process - willingness to unlearn and work from 1st principles.

What can you expect?
• An agile and collaborative work culture with great ownership opportunities.
• Strong ownership expectations.
• Strong ecosystem with cross-industry work possibilities.
• An environment driven by the “doer” mindset and high performance.
• A shot at building collaborative relations and alliances with key stakeholders.
• Working with global entities to offer time and cost-efficient solutions