Assistant Marketing Manager

KEY RESPONSIBILITIES
• Ensure a healthy MQL to SQL ratio for all inbounds assigned
• Liaison with regional sales team in India, MEA and SEA to uncover actionable insights
• Share relevant client insights to improve page conversions on the web
• Accountable for content marketing initiatives including, but not limited to EDMs, e-books, whitepapers with the aim to drive traffic, engagement and MQLs
• This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion
• Editorial calendar and organization workflows must be developed and managed.
• Measurement and optimization of the program will be required on a regular and ongoing basis

CTQ'S
• 2+ years of experience as an inbound/outbound SDR in a B2B SaaS product organization (Preferred)
• Experience in APAC region will be given preference
• Master's degree or post-graduate from a premier institute
• Proven record of having strong verbal, written, and presentation skills
• A strong grasp of marketing concepts such as STP, adoption curve, BCG matrix, Ansoff and how to apply them in real life scenarios
• Prior experience of working in a global organization and well versed with digital marketing strategies will be a plus

OTHER PERSONAL CHARACTERISTICS

▪ Dynamic, engaging, self-reliant senior executive

▪ Ability to deal with ambiguity

▪ Manage a collaborative and analytical approach

▪ Articulate communicator

▪ Self-confident and humble

▪ Open to continuous learning

▪ Intelligent, rigorous thinker who can operate successfully amongst bright people