Assistant Marketing Manager
Published date: 2026/11/08
- Location: Mumbai, Maharashtra, India
LivLong is looking for a young and dynamic candidate to conceptualize and initiate BTL Activations for our organization at Assistant Marketing Manager Grade.
Key Accountabilities/Activities:
Primary Responsibility:
· Should have handled BTL activities, events, and product launches.
· Conceptualise and initiate region-specific BTL marketing & branding activities.
· Help generate leads as per business plan using BTL Activations
· Creating & managing local catchment activation plans with cluster teams. Ensuring end-to-end campaign management of all BTL marketing activities
· To execute targeted campaigns through Brand Activation / Partnership / Alliances / Events
· Initiate & execute lead generations activities as per plan/schedule in close coordination with respective teams like Product Team, POS, etc
· Coordinating with Merchandisers and Printing vendors.
Secondary Responsibility:
· Ensure that all external resources/ agencies are optimally deployed for achieving marketing objectives within the approved budgets
Qualification:
MBA/MMM/PGDBM/PGDBA / Masters in Marketing.
Experience:
Minimum 3 to 5 years, full-time experience in BTL marketing (preferably in Health & Wellness domain)
This role is based out of Thane
Key Accountabilities/Activities:
Primary Responsibility:
· Should have handled BTL activities, events, and product launches.
· Conceptualise and initiate region-specific BTL marketing & branding activities.
· Help generate leads as per business plan using BTL Activations
· Creating & managing local catchment activation plans with cluster teams. Ensuring end-to-end campaign management of all BTL marketing activities
· To execute targeted campaigns through Brand Activation / Partnership / Alliances / Events
· Initiate & execute lead generations activities as per plan/schedule in close coordination with respective teams like Product Team, POS, etc
· Coordinating with Merchandisers and Printing vendors.
Secondary Responsibility:
· Ensure that all external resources/ agencies are optimally deployed for achieving marketing objectives within the approved budgets
Qualification:
MBA/MMM/PGDBM/PGDBA / Masters in Marketing.
Experience:
Minimum 3 to 5 years, full-time experience in BTL marketing (preferably in Health & Wellness domain)
This role is based out of Thane
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