Assistant Manager- Trade Marketing
Published date: 2026/11/07
- Location: Chennai, Tamil Nadu, India
Qualification: MBA in Sales and Marketing
Experience: • 2-5 years’ experience in FMCG / Alco-Bev sales
Knowledge & skills:
• Planning, execution and review
• Analytical & reasoning skills
• Communication & negotiation skills
• ROI Orientation
•Vendor Management
Best suited for someone who
• Believes in perfection when it comes to execution
• Inclination to spend majority of time in the market
• Good at networking
AREAS OF RESPONSIBILITY
1 Outlet management
• Conduct market research with Sales team to evaluate and finalize the outlets
• Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO
• Finalize beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar
• Work towards development and innovations in Signage Elements example racks / main shop signage/ gondolas etc
• Collate and update TSEs & TLs monthly Scores in online & offline Portal
• Prepare and supervise contracts for rental outlets and get their approval through the legal team
• Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team
• Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments
2 Brand communication and visibility
• Help SCMM develop brand communication options at various channels as per brand imperatives • Co-ordinate with vendors to oversee execution of signage in the state.
Experience: • 2-5 years’ experience in FMCG / Alco-Bev sales
Knowledge & skills:
• Planning, execution and review
• Analytical & reasoning skills
• Communication & negotiation skills
• ROI Orientation
•Vendor Management
Best suited for someone who
• Believes in perfection when it comes to execution
• Inclination to spend majority of time in the market
• Good at networking
AREAS OF RESPONSIBILITY
1 Outlet management
• Conduct market research with Sales team to evaluate and finalize the outlets
• Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO
• Finalize beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar
• Work towards development and innovations in Signage Elements example racks / main shop signage/ gondolas etc
• Collate and update TSEs & TLs monthly Scores in online & offline Portal
• Prepare and supervise contracts for rental outlets and get their approval through the legal team
• Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team
• Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments
2 Brand communication and visibility
• Help SCMM develop brand communication options at various channels as per brand imperatives • Co-ordinate with vendors to oversee execution of signage in the state.
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