Assistant Manager - PPC/SEM - Advertising Firm

Role : Assistant Manager-Paid Search (PPC/SEM)
• Setting up paid ad campaigns
• Work on Ad Platforms like Google Ads and Editor, Facebook Business Manager and LinkedIn Ads
• Advanced Keyword Research and selection
• Use the Google Keywords tool
• Continuously monitor opportunities for new keywords and negative keywords
• Focusing on the major PPC network providers and achieving the greatest market share gains
• Calibrating, cleaning-up, modifying and expanding existing PPC campaigns and providing strategic guidance for improvement of bidding strategy, budget ideas and performance metrics
• A/B testing with different ad creatives and landing pages to improve CTR
• Monitor results and make recommendations on an ongoing basis to continually enhance account performance, site performance and ROI
• Stay informed on new and emerging technologies, trends and opportunities for market share expansion for our clients in their verticals
• Work with graphic designer and copywriting team to create Text Ads, Display Ads, Landing Pages and Social media posts
• Collaborate with Marketing, Sales and Product Development teams for potential client sales pitch
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
• Google Analytics set-up for clients
• Analysing website traffic data and trends via both Google analytics and other third party tools for both reporting and uncovering opportunities across both PPC and SEO.
• Working along with SEO team to analyse keyword opportunities data mining

Qualifications Required
• Bachelor's Degree or Higher (preferred)
• Google Adwords certification

Experience: 5+ years of relevant experience in handling multiple PPC accounts.

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