Assistant Manager - Marketing Forever 21

Job Description:Key Result AreasSupporting ActionsAgency Management & execute Marketing plansWork closely with Agency Partners to develop and Manage the consumer calendar with clear cut timelines and well defined measurement criteriaExecute communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch pointsEnsure efficient Digital Media Planning & BuyingBuild an Efficient Marketing BudgetMonitor the marketing budget and expenditure to build marketing cost efficienciesExecute Brands CampaignOwn the social Media Channels of the Brand & devise strategies to meet Forever 21s digital marketing goalsEfficient Usage & development of Content tailored to Indian ConsumersMonitor and analyze performance such as impressions, clicks, engagement, followership and reachEnsure that the relevant goals for the social post are achievedCustomer Insighting & Campaign EffectivenessPlan & execute the consumer research calendar to deliver actionable insights through online & offline modePR & Influencer EngagementPlan & Manage the PR calendar for the BrandAlign on measurable PR engagement to be executed via Agency partners and ensure strict deliveryDrive Repeat revenue growth & Efficient CRM Campaign ManagementOwn the CRM calendar for the brand in line with marketing calendar & channel requirements.Drive and achieve brands repeat revenue, repeat transaction & unique transactors baseIdentify, pilot & establish new media like whatsapp to Design & execute effective campaigns to drive increment salesTo drive (growth of) percentage contribution of repeat revenue to overall brands NSV targetsTo manage other repeat customer related KPIs including repeat ABV/ABSQualifications:Post Graduate Pgm. in Mgmt.,Masters in Mass CommunicationMinimum Experience Level:2-5 YearsReport to:General Manager