Assistant Manager - Marketing - Ceramics/Sanitaryware

- Business development support for driving products category business growth for Pan India.

- Identify new opportunities for conversion; convert the identified opportunities into revenue generating business. Provide strategic Support to penetrate, develop and retain accounts in driving.

- Support sales team with qualified project pipelines, follow up for conversion and potential new account penetration opportunities

- Execute market research across sectors to support sales with marketing collaterals, presentations, demo tools and other sales enablers specific to sectors. To identify opportunities and

- sectoral growth prospects via frequent customer meetings and evaluation of their project requirements.

- Drive account specific customer initiatives, awareness activities, marketing program activations, influencer engagement customized for Drywall Specific Sectors and stakeholders

- Establish advocacy for drywalls across government accounts, sector associations and bodies

- Marketing support towards thought leadership in Drywalls category through events, exhibitions etc

- Build strong focus and category creation for Exterior Drywalls and Penetration in Residential sector

- Build a robust network amongst Architects, Developers, Consultants, turnkey interior Contractors and other influencers

- Create strong online and offline category awareness through social media promotion, testimonials, PR, on ground activations etc

- Evaluate market trends, Gather information from market on competition's activity, substitute products and systems & market mapping, analysis & steps for market share upgrade.

- Establish group collaboration for enhanced category support with respect to leads, accounts etc