Area Sales Manager

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Being the best beer company starts with finding the best people. While we have big brands, we have bigger opportunities as well.

AB InBev India is looking to hire Area Sales Manager for its Beyond Beer - Non-Alcoholic Beverages Function based out of Guwahati.

Primary Purpose of the Role

Responsible for executing the sales strategies and plans to achieve sales and market share, growth targets for the new categories. Also responsible for supporting local level marketing initiatives, ensuring timely collections for own area and maximize the allocated budget and discount structure to achieve targets.

Key Tasks & Accountabilities
• Forecast and achieve the budgeted volume and market share for the given area
• Execute local-level marketing activities and schemes, monitor competitor activities, key accounts, market trends, opportunities and future prospects and build strategies accordingly in consultation with the reporting manager/Regional Sales Head
• Ensure market coverage as per norms by TSE/HE Specialists and also work in the market as per coverage norms
• Responsible for planning any company’s asset allocation such as GSBs, Chillers, etc and ensuring the assets are in place as per the approved plan
• Build relationships across accounts and Route to market to ensure achievement of all the commercial metrics
• Ensure execution of the accounts as per the Trade Marketing strategy- Partner with the Trade marketing team to identify, liaise and execute the Accounts as per the experiential-focused sales activities
• Drive Sales technology to capture and review on a regular basis, identify opportunities and develop a sustainable competitive sales strategy for the states handled
• Plan and forecast sales and market share targets for the defined region on a weekly/monthly basis
• Develop new markets to achieve growth and penetration targets

Knowledge, Skills & Abilities
• Graduation (any degree) with 4-6 years’ experience
• Ideal – Post Graduation or Diploma/Degree in Communication/Public Relations/Hotel Management or MBA in Sales/Marketing with 3-5 years’ experience
• Experience in Sales/Key Accounts/Institutionalized/Modern Trade Sales in Alco Bev industry will be preferred

Personal Attributes

1. High energy

2. Solution-oriented and positive attitude

3. Exceptional customer orientation

4. Fast-mover, quick to adapt

5. Flexibility and resilience in a fast-moving environment

6. Integrity and professionalism

Quench your thirst for success. Come, accept the challenge

"At AB InBev, we are committed to our purpose of bringing people together for a better world – regardless of race, ethnicity, age, sexual orientation, gender or any other difference