Area Sales Manager

Job Description

Core Responsibilities

Market Assessment and Business Development
• Undertakes responsibility to achieve sales budgets set for the section for assigned product
• Manages profitability – Productivity, Yield and acquisition cost within the budgeted levels
• Achieves the budgeted cross sell targets for assigned product.
• Takes ownership to monitor competitor sales strategy and develops plans to counter the same

Revenue Generation
• Identifies new sales opportunities and leveraging a knowledge sector driven relationship approach to enhance sales and revenue generation through new and existing customers for achievement of established targets and objectives
• Works closely with the Relationship Managers to ensure quality services being provided to the customers to ensure effective management of profit and loss account

Relationship Management
• Ensures identification, hiring, training and retention of the desired sales staff at all levels
• Manages relationships to drive cross sell through various initiatives across branches & channels.
• Ensures identification and acquisition of new client/ DST/ DSA relationships by understanding the customers financial needs and also ensures providing suitable solutions in terms of providing bank products and services

Documentation and Compliance
• Ensures adherence in implementation of processes as per policy
• Ensures to educate and train the team members on the policy requirement
• Ensures that the recommended process of appointment, management and review of the DSA's and DSTs is being followed.
• Works in close coordination with relevant BUs to ensure smooth and quick turnaround of transactions as and when required

People Management or Self-Management Responsibilities
• Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are monitored and achieved during the course of the year
• Takes ownership of his/her own learning agenda by identifying development needs in consultation with the reporting manager and working towards bridging the gaps through various means which go beyond just training
• Understands the competencies relevant to his/her role, and works towards displaying as well as developing these effectively
• Keeps abreast of relevant professional/industry developments, new techniques and current issues through continued education and professional networks

Risk and Internal Control Responsibilities
• Follows risk policy and processes to mitigate the operational, regulatory, financial, informational, reputational and audit risks as instructed by the departmental manager.
• Executes the established internal control systems and compiles relevant information for departmental audits, as necessary