Area Sales Head

JOB DESCRIPTION-

Position Title: Area Sales Manager

Business Unit: Consumer Banking Group - NDS

Grade: Analyst

Report To: Regional Liabilities Head (For the Rest of India) / Cluster Liabilities Head (For North & West)

& to the Regional Head (Rest of India) / Cluster Head (for North & West) Brach Banking in NDS

Job Purpose: To manage the Team of CASA & CEP Personal Bankers in the region who are supposed

to acquire CASA Accounts, Salary accounts, Build Balances / TD book and cross sell multiple banking

products like Insurance, Gold Loan, Personal Loan, Consumer LAP etc.

Key Accountability: The key accountability of the Regional Liability Head is to build & manage the

team of CASA & CEP Personal Bankers in the region to get desired level of productivity per person by

overachieving the scorecard parameters. The scorecard parameters are Revenue, Balance build &

Number of accounts including Corporate Salary Accounts.

Job Duties and Responsibilities:

 Build & run a team of strong CASA & CEP Personal Bankers.

 Per person productivity, Per client activation & cross sell.

 Acquiring new accounts (Current and Savings) from branch catchment area

 Quality sourcing of salary accounts from corporates

 Activate Accounts opened, UPI Linkage, M0 Balance, Savings balance and increase wallet share

of our banking products includes Insurance, Mortgages, UL, SIP, MF etc & manage the portfolio.

 Participate in corporate induction and migration events around the catchment area

 Build strong relationship with internal teams to leverage existing relationships from SME

 Conduct low-cost micro marketing activities around catchment areas for lead generations

Preferred Qualification and Experience:

 Graduate/post-graduate

 4 – 5 years of relevant experience

 Span of leadership control preferably of over 20-40 resources in the region

 Experience of doing business in the given region

 Strong control on Local Language would be preferred

Core Competencies:

 Sales & Networking Skills. Good Communication & Listening Skills

 Goal / Target oriented

 IRDA & AMFI certification is preferred. This is a must post joining.

 Excellent verbal and written communication skills

Technical Experience and Competencies:

 Banking knowledge

 Computer Skills and digital knowledge

 Good network in the market