Area Sales Executive-Institutional Sales

Drive sales, marketing, and distribution for South Bangalore aligned with the overall Institutional Sales strategy. Deliver on assigned targets of volume, market share and profitability through farming of existing institutional accounts

Location: Mumbai


Key Accountabilities

Sales Planning

Develop the sales plan for South Bangalore aligned with the Institutional sales plan for the area
Plan for achievement of annual volume targets for Premium, Ultra and Heineken brands (across all SKUs) and draft beer, while ensuring availability across all accounts
Bifurcate the sales targets by brand, SKUs and outlets basis sales trends, potential etc.
Engage with the supervisor monthly for expense budget basis the sales and marketing plan

Account Management

Prepare the PJP for South Bangalore distributing the area into 7 to 10 routes and fixing frequency of visit by outlet basis potential of business. Plan agenda by visit for each outlet
Liaison with critical stakeholders at the key outlets to ensure continued business. Help drive increased footfalls at the outlets through campaigning and customer engagement activities
Bring in sponsorship from UBL for key events at the outlets. Build a business case to secure the sponsorship
Oversee execution of UBL sponsored events at the outlets ensuring maximum visibility through collaterals, communication, sales exclusivity etc.
Ensure timely payment of discounts to the outlets. Collect required documentation and follow up with the Finance team for timely disbursement Support supervisor in implementation of promotion activities/campaigns at the outlets of the Group Accounts as planned at the Head-Institutional Sales level