Area Business Manager
Published date: 2026/11/08
- Location: Kolkata, West Bengal, India
Role Charter (Global Job Title): Area Business Manager - SureSmile©
Global Salary grade:ScopeThe candidate will be part of a dynamic and high performance driven commercial organization acting as a catalyst for achieving the
set regional sales objectives. Interfacing with the Marketing team and the organization at large, work with other sales leadersand colleagues and help the Business Unit launch, establish and develop the SureSmile© aligners in the Indian market. Dentsply
Sirona’s SureSmile Aligners© and digital planning software deliver a complete clinician-controlled clear aligner treatment solution for
Dentists and their patients. Globally, SureSmile© Aligners by Dentsply Sirona continue to go from strength to strength, fast becoming
a leading name in high-performance, clear aligner orthodontic treatment.
Reporting RelationshipsDirect MatrixThis Position Reports To: Direct reports to this role:Matrix Manager of this role: Matrix reports to this role: Business Unit Head N/A N/A N/AKey Responsibilities
One-stop resource for technical support within the Business Unit for aligners
Understand the customer’s needs and expectations and educate them on current and new market trends to develop their
business
Acquire, develop and retain new Accounts in order to develop our aligner's business
Support the sales team technically through end-customer discussions and product demonstrations
Work in close relationship with existing Dentsply Sirona sales force in the same area/region to leverage existing customer
relationships (lead generation) and create synergies by promoting the total orthodontic solution
Develop, manage and implement the annual budget to ensure that monthly, quarterly, and yearly objectives and sales targets are
achieved
Work towards identifying new customers opportunities for Aligners
Keep up to date through continuous, proactive self-education on products, systems, and education in order to develop SureSmile© customers through tailored training and support
Decision RightsAccountabilities Consults Informs
Sales, Technical support
(knowledge warehouse) Product Manager Business Unit Head understanding to converse and convince Orthodontists In line with the Business target for the product category asper Business Unit
Competencies and Key Skills and ExperienceKey Leadership Behaviors Typical Background Communication and presentation skills
Relationship building skills
Business and result oriented
Self-driven and motivated
Passionate about the product Bachelor’s in dental studies (BDS) with a minimum of 5 years’
experience
An orthodontist would be preferable, but, not necessary
Past sales experience will be an added advantage
experience
7
Global Salary grade:ScopeThe candidate will be part of a dynamic and high performance driven commercial organization acting as a catalyst for achieving the
set regional sales objectives. Interfacing with the Marketing team and the organization at large, work with other sales leadersand colleagues and help the Business Unit launch, establish and develop the SureSmile© aligners in the Indian market. Dentsply
Sirona’s SureSmile Aligners© and digital planning software deliver a complete clinician-controlled clear aligner treatment solution for
Dentists and their patients. Globally, SureSmile© Aligners by Dentsply Sirona continue to go from strength to strength, fast becoming
a leading name in high-performance, clear aligner orthodontic treatment.
Reporting RelationshipsDirect MatrixThis Position Reports To: Direct reports to this role:Matrix Manager of this role: Matrix reports to this role: Business Unit Head N/A N/A N/AKey Responsibilities
One-stop resource for technical support within the Business Unit for aligners
Understand the customer’s needs and expectations and educate them on current and new market trends to develop their
business
Acquire, develop and retain new Accounts in order to develop our aligner's business
Support the sales team technically through end-customer discussions and product demonstrations
Work in close relationship with existing Dentsply Sirona sales force in the same area/region to leverage existing customer
relationships (lead generation) and create synergies by promoting the total orthodontic solution
Develop, manage and implement the annual budget to ensure that monthly, quarterly, and yearly objectives and sales targets are
achieved
Work towards identifying new customers opportunities for Aligners
Keep up to date through continuous, proactive self-education on products, systems, and education in order to develop SureSmile© customers through tailored training and support
Decision RightsAccountabilities Consults Informs
Sales, Technical support
(knowledge warehouse) Product Manager Business Unit Head understanding to converse and convince Orthodontists In line with the Business target for the product category asper Business Unit
Competencies and Key Skills and ExperienceKey Leadership Behaviors Typical Background Communication and presentation skills
Relationship building skills
Business and result oriented
Self-driven and motivated
Passionate about the product Bachelor’s in dental studies (BDS) with a minimum of 5 years’
experience
An orthodontist would be preferable, but, not necessary
Past sales experience will be an added advantage
experience
7
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