Alliances and Partnerships Manager

Employer: A client of CraftmyCV, the employer owns entertainment parks for adults and kids

Location: Mumbai

Department: Marketing

Job Type: Full-time, On-site

Required Experience: 3+ years in marketing and activations.

Overview

We are seeking a skilled marketing expert with a focus on cultivating and enhancing commercial and strategic partnerships to advance the company's goals. Apply if you're a dynamic, self-driven individual who excels in networking and forging valuable relationships.

Responsibilities
• Identify and lead new avenues of marketing to drive footfalls and enhance brand building via marketing partnerships, cobranded promotions and sponsorships.
• To completely manage local marketing and alliance opportunities (in-house, external brands, malls) for frequent promotions.
• Identifying and evaluating various partner promotions and BTL opportunities to drive footfalls to the facility and generate revenue.
• Work closely with internal teams and agencies for end-to-end rollout of promotional activities.
• Identify and source partnership opportunities through inbound lead follow-up and outbound cold calls, emails and client visits.
• Collaborate with senior management and other teammates to align our internal goals with new and existing partner relationships.
• Negotiate and finalize deals in accordance with the company’s contract guidelines and policies.
• Forecast, measure and report the results of various projects with partners, including co-created or co-branded content promotions or event partnerships.

Required experience and qualifications
• 3+ years experience in Marketing, Alliances, Sponsorship or Activations.
• Candidates with an MBA in Marketing will be preferred.
• Experience in Entertainment, Media, and Agencies preferred.
• Excellent communication, organizational and time management skills