Account Manager

Overview

Account Manager

Responsibilities

Financial/Sales –
• Achieve sales, marketing and financial objectives for relevant products
• Sales of product within approved price range
• Advise on maintenance of inventory levels so that the Company and customer expectations are met
• Develop new initiatives to grow sales and profit lines
• Promote maximum usage of Bio-Rad products on all systems in given customer sites
• Responsible for coordinating between customers and other departments in the company to ensure customer satisfaction.
• Responsible for calling on all current and prospective customers on a regular basis
• Responsible for ensuring that the company is achieving its objective of customer satisfaction at all times and reports promptly to the Sales Manager of any circumstance where this is not occurring
• It is expected that 75% of the time is spent in the field

Marketing –
• Maintain excellent market knowledge of all major prospects and local competitor activities and report this information to the Sales Manager and marketing team
• Prepare, implement, monitor (set objectives) and achievement of the business plan product portfolio
• Advise on and recommend product marketing strategies including promotion, advertising, pricing and distribution and join relevant industry societies
• Liaise with Capital Specialist, Product Manager/Specialist in the formulation of sales strategies and the negotiation of product pricing
• Manage relationships with key opinion leaders across product portfolio

Product Support –
• Responsible for controlling all elements relating to the sale of product within product portfolio (small gadgets and consumables) including pricing, planning, evaluations, demonstrations, installations and post sales support (secondary responsibility)
• Liaise with Service Dept to ensure instruments meet specifications and that appropriate levels of maintenance and service is achieved

Training –
• Ensure that customer sites are effectively trained on Bio-Rad systems

Administration –
• Responsible for the maintenance of the customers and prospects databases
• Responsible for conforming to guidelines

Self-Development –
• Ensure that a Performance Management Plan is agreed and in place
• Implement an Individual Development Plan

Qualifications

Minimum Education Required –
• Degree in Medical or Biomedical/Biosciences

Preferred Education –
• Master or PhD in Science or Marketing/Business qualifications
• Membership of relevant associations and learned societies

Experience:
• Excellent technical and practical knowledge of technologies used in Life Sciences and Clinical Diagnostics
• Minimum 5 years of relevant experience with proven trade records
• Proven ability to prepare, implement and monitor business/marketing plans
• Good working knowledge of life science/clinical diagnostics practices
• Knowledge of the "Sale Process